About Breeze

At Breeze, we’re on a mission to make people spend less time on their phones and more time face-to-face.

Breeze is the dating app for people who are done with endless chatting and ghosting. We’ve built the world’s first app that organizes real dates at scale. When you match on Breeze, you simply pick a time, and we set up the date for you at one of our partner bars.

Since launch, we’ve already organized over 500,000 real-life dates (and counting!) across The Netherlands, Germany, Belgium, France, the UK, and New York.

About the role

We're looking for an experienced digital marketeer to steer our efforts over a 7 month period, while a colleague is on a parental leave. After the initial 7 month period there can be an option to continue with Breeze, dependent on business needs. We are constantly growing and expanding!

Your main responsibility will be running our paid media efforts on digital platforms (Meta, Google, TikTok) as well as spearheading App Store Optimization (ASO) and landing page optimization efforts.

Successfully launch and maintain full funnel digital campaigns

• Create campaigns that broadly reach our target audiences across brand impact, drive conversion of valuable in-market segments

• Devise and run experiments + studies to evaluate efficacy of our efforts

• Create recommendations to improve media and creative executions

• Identify synergies with above the line media

Refine and execute our direct response strategy

• Understand and make the right tradeoffs between new user acquisition costs (CACs) and user life time value (LTV)

• Deliver weekly analysis of our growth efforts, with clear recommendations and timely follow throughs

• Automate recurring tasks to free up space for strategic work

• Collaborate with product and operational teams to refine user journeys and reporting infrastructures

Lead ASO and landing page optimization

• Optimize the store page contents to generate meaningful improvements in view-to-download ratios

• Drive continuous improvement across landing pages, personalize experiences for our target segments

About you 

• You're an experienced digital marketeer. You know your way around Meta Ads (and other ad managers), Google Sheets, AppsFlyer, Datastudio, Google Analytics. You're up-to-date on latest digital marketing trends and potential opportunities for Breeze. You have experience managing monthly budgets of 500K+.

• You have full funnel expertise. You think full funnel, and align our platform executions to reach our goals across the funnel. You design experiments to understand the incremental impact of omnichannel marketing (e.g. geo-tests, holdout groups, lift studies).

• You're a data-driven decision maker. You're able to structure and process qualitative or quantitative data. You deep dive into the data and make decisions based on the insights.

• You're great at organization and planning. You plan, organize, schedule, and budget efficiently. You keep an eye on how channels are performing and make sure our budget is well spent. You create performance reports and update the team regularly. You make plans to reach goals and focus solely on key priorities.

• You know a thing or two about App Store Marketing & ASO.

• You know a thing or two about landing page optimization.

What Breeze offers you

Compensation & Benefits

💰 Competitive Compensation: €4.500 - €6.500 per month (excl 8% holiday allowance)

📊 Benefit from our Success: After two 7-month contracts, gain the option for share options, aligning your growth with ours.

🌴 Holidays: Enjoy 25 paid vacation days.

Work Environment & Tools

🕐 Flexibility: Adapt to your preferred working hours, with the freedom to work partially remotely.

🚝 Sustainable & No Travel costs: Our office is just a minute away from Rotterdam Central. Breeze covers your travel costs.

💼 Gear Up: We equip you with necessary tools, be it a high-end laptop and/or an ergonomic workspace.

👵 Pension plan: We provide an additional 5% pension through a sustainable pension provider (ASR DoenPensioen)

🧘‍♂️ Mental health support: we provide free access to a psychologist through OpenUp

📚 Learning budget: You are encouraged to put time into study & learning (and Breeze covers costs)

Growth & Culture

🌱 Empowered Growth: Quickly gain a lot of responsibility in a rapidly growing startup, with opportunities to grow with the company

⚡ Dynamic workplace: Fast-paced environment with swift decision-making, often challenging the status quo and each other

🌍 Mission-Driven Team: Join a young and ambitious team dedicated to humanising online dating.